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Friday, November 11, 2011

Best 11 questions Gallup scientists have found to ask customers anywhere in the world


Leaders have yet to learn that relationships trump price in almost all business circumstances, from hair salons to high-tech consulting. He who most deeply understands the customer's needs tends to win and always gets the highest margins. That's why talent and relationships can almost always beat low price -- they inspire customer engagement. To measure customer engagement, these are the best 11 questions Gallup scientists have found to ask customers anywhere in the world:
CE1. Taking into account all the products and services you receive from them, how satisfied are you with (Company) overall?
CE2. How likely are you to continue to do business with (Company)?
CE3. How likely are you to recommend (Company) to a friend or associate?
CE4. (Company) is a name I can always trust.
CE5. (Company) always delivers on what they promise.
CE6. (Company) always treats me fairly.
CE7. If a problem arises, I can always count on (Company) to reach a fair and satisfactory resolution.
CE8. I feel proud to be (a/an) (Company) customer.
CE9. (Company) always treats me with respect.
CE10. (Company) is the perfect company/product for people like me.
CE11. I can't imagine a world without (Company).

I think this is indeed a very good compilation!

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